Tourism terms starting with R

6 terms

1. Rack card The typical tourism brochure sized 4” x 9” and used primarily in tourism racks. Also known as a “teaser.”
2. Rack rate The official cost posted by a hotel, attraction or rental car, but not used by tour operators.
3. Reassurance sign When trying to locate an attraction, especially when the route is long and unclear, it is critical to offer “reassurance signs” that tell the visitor…
4. Receptive operator Someone who plans to “receive” your motorcoach or tour group. They may plan your lodging, meals, attraction visits, etc. for a fee or commission.
5. Reconnaissance An on-site evaluation of an attraction or destination from the perspective of the customer.
6. Retail agency Travel company selling directly to the public, sometimes a subdivision of a wholesale and/or retail travel organization.