Tourism terms starting with S

23 terms

  1. Scheduled flights Air flights that are publicly scheduled and promoted by major airlines.
  2. Scheduled tour A tour that’s set in a tour operator’s regular schedule of tour departures and that’s often sold to the general public.
  3. Secondary information Research data that was collected by another company or person and usually for a purpose that’s different than the research objectives and tasks at hand.
  4. Shells Preprinted brochures with photos, illustrations, and graphics but no text; also called slicks.
  5. Shore excursion A land tour, usually available at ports of call, sold by cruise lines or tour operators to cruise passengers.
  6. Shoulder season Those periods between the peak and off season when destination demand is moderate.
  7. Sightseeing companies Organizations that provide local guided tours.
  8. Sightseeing guide See driver/guide.
  9. Sightseeing tour Short excursions of usually a few hours that focus on sightseeing and/or attraction visits.
  10. Simple random sample A sample that draws a group of respondents randomly from all members of the population.
  11. Special event tour A travel package that features major happenings, such as concerts or sporting events, as the reason for the journey.
  12. Split itinerary An itinerary in which part of the group does one thing while the other part does something else.
  13. Stakeholders Parties who may be affected by agency decisions and actions (i.e., user groups, elected officials, commercial interests, environmentalists, park managers…
  14. Standard a statement that describes an acceptable level of performance, excellence, or attainment in that particular activity.
  15. Step-on guide A highly knowledgeable guide whom “steps-on” an incoming motorcoach and provides narrative interpretation for the experience.
  16. Strategic plan A written plan outlining a government agency's framework for management.
  17. Subcontractor A contractor who enters into a contract with a prime contractor.
  18. Supplier The actual producer and seller of a unit of travel merchandise, such as a carrier, hotel or sightseeing operator.
  19. Sustainable Development Development with the goal of preserving environmental quality, natural resources and livability for present and future generations.
  20. Sustainable tourism According to the World Tourism Organization, “envisaged as leading to management of all resources in such a way that economic, social and aesthetic…
  21. Sustainable tourism certifications Programs that measure a range of environmental, socio-cultural, and economic equity issues both internally (within the business, service, or product) and…
  22. SWOT analysis A summary of a company’s strengths and weaknesses, and the environmental opportunities and threats that will most influence it.
  23. System Physically connected generation, transmission, and distribution facilities operated as an integrated unit under one central management, or operating…