WaitlistA list of clients awaiting transportation or accommodations at times when they are not available.
WantsWays in which a person satisfies a basic need.
Wayfinding signageSigns to aid the public in orienting themselves geographically within a specific location and which identify functional units within the location.
WholesaleSale of travel products through an intermediary in exchange for a commission or fee generally at reduced tariffs.
WholesalerA company that purchases large blocks of rooms, tickets, etc. and then resells to either the public or to other travel professionals.
Word-of-mouth promotionPersonal communication about a product or service from one customer to another.
WTO stands for two international organizations1) the World Tourism Organization, a UN-related institution based in Madrid that collects data on tourism and lobbies on behalf of the industry; and 2)…