Tourism terms starting with T

17 terms

  1. Target market The group of customers who will be the focus of a company’s marketing efforts
  2. tariff A tax on products imported from foreign countries.
  3. Teaser piece A teaser piece can either be a rack brochure (*see “rack brochure” above), or a mailer, giveaway, or some other promotional piece that is intended to…
  4. Telemarketing Direct marketing via the telephone.
  5. Theme tour A tour that’s designed around a concept of specific interest to the tour takers, such as history or sports.
  6. TIA Abbreviation for Telecommunications Industry Association. See EIA interface.
  7. Tickler system A method for monitoring reservations and payments that’s arranged by date and points out late payments so customers can be contacted.
  8. Tiered pricing When suppliers offer different prices to receptive operators, tour operators, and group leaders, so each party can earn a profit by marking up the…
  9. Tour A tour is a minimum-impedance path that starts at an origin, visits a number of stops and returns to the origin visiting the stops only once.
  10. Tour operator A company that creates and/or markets inclusive tours and/or performs tour services.
  11. Tourism Travel undertaken for pleasure. The business of providing and marketing services and facilities for pleasure travelers.
  12. Tourism certification programs These included AAA (Automobile Association of America) and have typically measured and compared quantity, service, and price, areas deemed most important…
  13. Tourism Industries, US Department of Commerce The federal agency responsible for tracking and analyzing international visitation to the United States. http://tinet.ita.doc.gov
  14. Trade show A product showcase for a specific industry. Generally it is not open to the public.
  15. Trailblazing signage Signs to aid the public in arriving at a particular location.
  16. Travel agent The individual who sells travel services, issues tickets and provides other travel services to the travel services to the traveler sat the retail level.
  17. Travel Industry Association of America (TIA) The non-profit umbrella trade organization of companies and government agencies representing all segments of the travel industry formed to promote travel…