False Drop
SEO / Search Marketing
A web page retrieved from a search engine or directory which is not relevant to the query used. This could be for one of the following reasons:
- The web page contained the keywords entered, but used in the wrong context, with a different meaning or with a different inter-relationship to that expected.
- The web page is an attempt at spamdexing.
- The search engine has a fault in its database or a bug in its query program.