Meta Tags

People generally refer to meta descriptions and meta keywords as meta tags. Some people also group the page title in with these. The page title is highly important. The meta description tag is somewhat important. The meta keywords tag is not that important.

Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known meta tags are the meta description and meta keywords; unfortunately these are ignored by most major search engines, including Google.