Organic Search Results

Most major search engines have results that consist of paid ads and unpaid listings. The unpaid / algorithmic listings are called the organic search results. Organic search results are organized by relevancy, which is largely determined based on linkage data, page content, usage data, and historical domain and trust related data.

Most clicks on search results are on the organic search results. Some studies have shown that 60 to 80% + of clicks are on the organic search results.