Information Architecture

Designing, categorizing, organizing, and structuring content in a useful and meaningful way. Good information architecture considers both how humans and search spiders access a website. Information architecture suggestions: focus each page on a specific topic use descriptive page titles and meta descriptions which describe the content of the page use clean (few or no variables) descriptive file names and folder names use headings to help break up text and semantically structure a document use breadcrumb navigation to show page relationships use descriptive link anchor text link to related information from within the content area of your web pages improve conversion rates by making it easy for people to take desired actions avoid feeding search engines duplicate or near-duplicate content