SEO / Search Marketing — page 6 of 6

SEO / Search Marketing terms

501. Stop words Words which are very frequent and have little meaning. They are removed and not indexed.
502. streaming media audio-visual content that is played as it is being downloaded. Thus, an Internet user could begin watching a video clip as the footage downloads rather…
503. Submission any single delivery of evidence in a specific investigation.
504. Submission Service Any agent which submits your site to many search engines and directories. Useful to get listed with many of the minor search engines, but don't rely on…
505. Submitting submitting a web page address to a search engine in the hopes that it will index it.
506. Sullivan, Danny Founder and lead editor of SearchEngineWatch.com, who later started SearchEngineLand.com.
507. Supplemental Pages Pages which are indexed in Google but do not exist at this time. But during searching for a particular thing they are shown in the search result pages.
508. Supplemental Results Documents which generally are trusted less and rank lower than documents in the main search index.
509. Syndication An option that allows you to extend your reach by distributing ads to additional partner sites.
510. Tagging, tags (see Bookmarks) Word descriptions.
511. Target Audience The target audience is the market in which advertisers wish to sell their product or service to.
512. Taxonomy The science of categorization, or classification, of things based on a predetermined system.
513. Technorati Blog search engine which tracks popular stories and link relationships. See also: Technorati.com
514. Telnet Method used to gain remote access to a UNIX Web server.
515. Teoma Topical community based search engine largely reliant upon Kleinberg's concept of hubs and authorities. Teoma powers Ask.com.
516. Term Frequency A measure of how frequently a keyword appears amongst a collection of documents.
517. Term Vector Database A weighted index of documents which aims to understand the topic of documents based on how similar they are to other documents, and then match the most…
518. Text Ad A text ad is a concise, action-oriented copy describing the product or service that is being advertised.
519. Text Link Ads Advertisements which are formatted as text links. Since the web was originally based on text and links people are typically more inclined to pay attention…
520. The Tragedy of the Commons Story about how in order to protect the commons some people will have to give up some rights or care more for the commons.
521. Theme A user-defined perspective on a coverage, grid, tin or image geographic data set specified, if applicable, by a coverage name and feature class or data…
522. Thesaurus A thesaurus stores synonyms and related words. This allows a search engine to map city planning to land use, for example, and show the relevant pages even…
523. Title A title is a legal document proving ownership of a piece of property. If you are buying real estate you authorize a title search, or examination of…
524. Title Attribute Is intended to provide supplementary information about an element.
525. Title tag The text displayed in the blue bar at the very top of the browser window, above "Back," "Forward," "Refresh," "Print," etc.
526. Token See definition for: access token
527. Toolbar The row of buttons right below the menu that perform special functions quickly and easily.
528. Topic-Sensitive PageRank Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores.
529. Trackback Automated notification that another website mentioned your site which is baked into most popular blogging software programs.
530. Tracking The act of generating and maintaining a time history of an object's position and any other features of interest.
531. trademark See service mark.
532. Traffic The visitors to a web page or web site. Also refers to the number of visitors, hits, accesses etc. over a given period.
533. Traffic Estimator Google’s AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in…
534. TrustRank Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational…
535. Typepad Hosted blogging platform provided by SixApart, who also makes Movable Type. It allows you to publish sites on a subdomain off of Typepad.
536. Unethical SEO Unethical search engine optimization techniques that are considered unscrupulous and can result in getting sites banned from the search engines.
537. Unique Visitor A real visitor to a web site. Web servers record the IP addresses of each visitor, and this is used to determine the number of real people who have…
538. Unique visitors Unique visitors are a count of individual users who have accessed your web site.
539. Universe In the world of investments, the word universe refers to a specific group or category of investments that share certain characteristics.
540. update The process through which search crawls content and compiles an index of the content.
541. URL Uniform Resource Locator (internet protocol term).
542. URL Rewrite A technique used to help make URLs more unique and descriptive to help facilitate better sitewide indexing by major search engines.
543. URL Submission See Registration.
544. Usability qualities of a record that allow it to be accessed, processed, and understood over time
545. Usage Data Things like a large stream of traffic, repeat visitors, multiple page views per visitor, a high clickthrough rate, or a high level of brand related search…
546. Usenet The collection of host computers and networks that exchange news articles organized by subject. [Exchange 5.5]
547. User agent An application that browses the Web and leaves information about itself at the sites that it visits. In enterprise search, the Web crawler is a user agent.
548. User Generated Content User-generated-content (USG) is content created and published by the end-users online.
549. User session an instance of an Internet user accessing your web site for a length of time, then leaving. During a user session any number of pages may be accessed.
550. Vertical Search A search service which is focused on a particular field, a particular type of information, or a particular information format. For example, Business.
551. Viral Marketing Self propagating marketing techniques. Common modes of transmission are email, blogging, and word of mouth marketing channels.
552. Virtual Domain A domain hosted by a virtual server account.
553. Virtual Server A virtual computer that resides on an HTTP server but appears to the user as a separate HTTP server.
554. Visibility The distance at which a given standard object can be seen and identified with the unaided eye
555. Visit see "user session"
556. Wales, Jimmy Co-founder of the popular Wikipedia. Weblog (see Blog)
557. Web browser Software installed on the Internet user's computer that allows him or her to view web pages.
558. Web Copywriting The writing of text especially for a web page. Similar to the writing of copy for any other type of publication, good web copywriting can have a great…
559. Web crawler A class of robot software that explores the Web by retrieving a Web document and following the links within that document.
560. Web standards Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and…
561. Web2.0 Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among…
562. Weblog A weblog, or blog is an online journal. Weblogs are something of a phenomenon and have become increasing mainstream.
563. White Hat SEO Search engines set up guidelines that help them extract billions of dollars of ad revenue from the work of publishers and the attention of searchers.
564. Whois Each domain has an owner of record. Ownership data is stored in the Whois record for that domain.
565. Wiki Software which allows information to be published using collaborative editing.
566. Wikipedia Free online collaborative encyclopedia using wiki software. See also: Wikipedia
567. Wordnet A lexical database of English words which can be used to help search engines understand word relationships. See also: Wordnet - official site
568. Wordpress Popular open source blogging software platform, offering both a downloadable blogging program and a hosted solution.
569. Wordtracker Feature rich paid keyword research tool which collects data from a couple popular meta search engines, like Dogpile.
570. Xenu A software tool to check broken links.
571. Xenu Link Sleuth Popular free software for checking a site for broken internal or external links and creating a sitemap. See also: Xenu - official site
572. XHTML An XML look-alike for HTML defined by one of several XHTML DTDs. To use XHTML for everything would of course defeat the purpose of XML, because the idea…
573. XML See Extensible Markup Language.
574. XSL Extensible Stylesheet Language. A standard that lets you do the following:
575. Yahoo! Internet portal company which was started with the popular Yahoo! Directory. See also: Yahoo.com The History of Yahoo! Yahoo! Netrospective
576. Yahoo! Answers Free question asking and answering service which allows Yahoo! to leverage social structures to create a bottoms up network of free content.
577. Yahoo! Directory One of the original, most popular, and most authoritative web directories, started by David Filo and Jerry Yang in 1994. The Yahoo!
578. Yahoo! Search Marketing Yahoo!'s paid search platform, formerly known as Overture. See also: Yahoo! Search Marketing
579. Yahoo! Site Explorer Research tool which webmasters can use to see what pages Yahoo! has indexed from a website, and what pages link at those pages. See also: Yahoo!
580. YouTube Feature rich amateur video upload and syndication website owned by Google. See also: YouTube.com
581. Zeal Non-commercial directory which was bought by Looksmart for $20 million, then abruptly shut down with little to no warning.
582. Zeal - Volunteer Built Web Directory First launched in 1999, Zeal was a volunteer-built web directory which was bought by LookSmart for $20 million in October 2000.