SEO / Search Marketing — page 5 of 6

SEO / Search Marketing terms

401. Positioning Technique A method of modifying a web page so that search engines (or a particular search engine) treat the page as more relevant to a particular query (or a set of…
402. PPC Pay Per Click is a pricing model which most search ads and many contextual ad programs are sold through.
403. Precision The accuracy with which a number can be represented, i.e., the number of digits used to represent a number.
404. Profit Elasticity A measure of the profit potential of different economic conditions based on adjusting price, supply, or other variables to create a different profit…
405. Proximity A measure of how close words are to one another. A page which has words near one another may be deemed to be more likely to satisfy a search query…
406. Proximity search An extension to Boolean searching, this technique checks the position of terms and only matches those within the specified distance.
407. Pull-down list On a web form, where the user chooses from a list of items. For example, if you are asked to identify which country you are from, this will typically be…
408. Quality Content Content which is linkworthy in nature. See also: What is Quality Content? When Unique Content is Not "Unique"
409. Quality Link Search engines count links votes of trust. Quality links count more than low quality links.
410. Query A request for identification of a set of assets, expressed in terms of a set of criteria, which the identified item must satisfy.
411. Query Refinement Some searchers may refine their search query if they deemed the results as being irrelevant.
412. Query-By-Example A search where a user instructs an engine to find more documents that are similar to a particular document. Also called "find similar."
413. Ranking Ranking is a method of assigning a value to an investment in relation to comparable investments by using a scale.
414. Re-submission Repeating the search engine registration process one or more times for the same page or site.
415. Reach Any specified length of stream, channel, or other water conveyance. A portion of a stream or a river.
416. Recall For a query, recall means the ability to retrieve as many documents as possible that match or are related to a query.
417. Reciprocal linking the practice of trading links between websites.
418. Reciprocal Links Nepotistic link exchanges where websites try to build false authority by trading links, using three way link trades, or other low quality link schemes.
419. Redirect A method of alerting browsers and search engines that a page location moved. 301 redirects are for permanent change of location and 302 redirects are used…
420. Referral Fees Fees paid in exchange for delivering a qualified sales lead or purchase inquiry.
421. Referrer The URL of the web page from which a visitor came. The server's referrer log file will indicate this.
422. Refresh Tag See the paragraph about HTTP_EQUIV under Meta Tag.
423. Registrar A company which allows you to register domain names.
424. Registration Lining up a forms image to determine which fields are where. Also, entering pages into a scanner such that they are correctly read.
425. Reinclusion If a site has been penalized for spamming they may fix the infraction and ask for reinclusion.
426. Relative Link A link which shows the relation of the current URL to the URL of the page being linked at.
427. Relevance the likelihood that a given web page will be of interest or useful to a search engine user for a keyword search.
428. Relevancy A measure of how useful searchers find search results. Many search engines may also bias organic search results to informational resources since…
429. Relevancy Algorithm The method a search engine or directory uses to match the keywords in a query with the content of each web page, so that the web pages found can be…
430. Remnant Inventory Low-cost advertising space that is relatively undesirable or otherwise unsold.
431. Render format and stylize HTML source code into the final format for the visitor's screen. For example, text within <b> tags will be made bold.
432. Repeat Visitor A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.
433. Replica A special copy of an IBM® Lotus® Notes® application that, because it shares a replica ID with the original application, can exchange information with…
434. Reputation Management Ensuring your brand related keywords display results which reinforce your brand. Many hate sites tend to rank highly for brand related queries.
435. Resubmission Much like search engine submission, resubmission is generally a useless program which is offered by businesses bilking naive consumers out of their money…
436. Resubmitting submitting your web page address(es) to search engines after you've already submitted those addresses previously or after the search engine has already…
437. Results can refer to SERPs
438. Reverse Index An index of keywords which stores records of matching documents that contain those keywords.
439. Rewrite as in "URL rewriting"
440. Robot Any browser program which follows hypertext links and accesses web pages but is not directly under human control...
441. Robots.txt A text file stored in the top level directory of a web site to deny access by robots to certain pages or sub-directories of the site.
442. ROI Return on Investment.
443. ROI - Return On Investment The benefit gained in return for the cost of investing budget into advertising or project.
444. RSS Rich Site Summary or Real Simple Syndication is a method of syndicating information to a feed reader or other software which allows people to subscribe to…
445. Run of Site (ROS) The scheduling of ads across an entire site, often at a lower cost than the purchase of specific pages or sub-sections of the site.
446. Safari A popular Apple browser.
447. Salton, Gerard Scientist who pioneered the information retrieval field. See also: A Theory of Indexing - 1975 book by Gerard Salton
448. Scraper sites Designed to 'scrape' search-engine results pages or other sources of content (often without permission) to create content for a website.
449. Scumware Intrusive software and programs which usually target ads, violate privacy, and are often installed without the computer owner knowing what the software…
450. Search Engine A program that enables search for keywords or phrases, such as on web pages throughout the World Wide Web.
451. Search engine marketing (SEM) strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.
452. Search engine optimization (SEO) strategies and tactics undertaken to influence the rankings of web pages in the search engines.
453. Search Engine Results Page (SERP) a page of search results delivered by a search engine.
454. Search History Many search engines store user search history information. This data can be used for better ad targeting or to make old information more findable.
455. Search Marketing Marketing a website in search engines. Typically via SEO, buying pay per click ads, and paid inclusion.
456. Search Term See Query.
457. Search term popularity see "keyword popularity"
458. Select list see "pull-down list"
459. SEM Abbreviation for scanning electron microscope.
460. SEO Survivability Enhancement Option.
461. SEO Copywriting Writing and formatting copy in a way that will help make the documents appear relevant to a wide array of relevant search queries.
462. SERP Search Engine Results Page is the page on which the search engines show the results for a search query.
463. SERPs plural for SERP (search engine results pages)
464. Server Any computer on a network that contains data or applications shared by users of the network on their client PCs.
465. Server Logs Files hosted on servers which display website traffic trends and sources. Server logs typically do not show as much data and are not as user friendly as…
466. Session The period during which Congress assembles and carries on its regular business.
467. Seth Godin Seth Godin is a author, blogger and internet entrepreneur. Godin founded Yoyodyne, one of the first online marketing companies in 1995, the company was…
468. Share of Voice Refers to the relative portion of exposure of an advertiser within a defined market sector over a period of time.
469. Shoskeles An animated ad that moves across the browser, usually with sound effects. It animates only long enough to play a message before settling into a stationary…
470. Singular Value Decomposition The process of breaking down a large database to find the document vector (relevance) for various items by comparing them to other items and documents.
471. Siphoning The use of various means to steal another site's traffic. Techniques used include the wholesale copying of web pages (with the copied page altered…
472. Site Hit See hit.
473. Site Map Page which can be used to help give search engines a secondary route to navigate through your site.
474. Skewing Artificially changing search engine results so that, for example, popular queries will return artificially created listings.
475. Skyscraper A tall, thin ad unit that runs down the side of a web page. A skyscraper can be 120 x 600 pixels or160 x 600 pixels.
476. Slashdot Central editorially driven community news site focusing on technology and nerd related topics created by Rob Malda. See also: Slashdot.
477. Sniffer The name of the filter program used by the Infoseek search engine to prevent spamdexing.
478. Sniffer script a small program or script that detects which web browser software an Internet user is using and then serves up the particular browser-specific cascading…
479. Social Media Websites which allow users to create the valuable content. A few examples of social media sites are social bookmarking sites and social news sites.
480. Spam Unelicited emails in large quantities; rapidly repeated scrolling text.
481. Spamdexing The alteration or creation of a document with intent to deceive an electronic catalog or filing system.
482. Spamglish keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content.
483. Spamming See spamdexing. Spamming is also used more generally to refer to the sending of unsolicited bulk electronic mail, and the search engine use is derived…
484. Spider Search engine crawlers which search or "spider" the web for pages to include in the index.
485. Spider trap An infinite loop that a spider may get caught in if it explores a dynamic site where the URLs of pages keep changing.
486. Spider, Spyder That part of a search engine which surfs the web, storing the URLs and indexing the keywords and text of each page it finds...
487. Spidering The process of surfing the web, storing URLs and indexing keywords, links and text.
488. Splash page Similar to a gateway page but provides an initial display which must be viewed before a visitor reaches the main page.
489. Splog Spam blog, typically consisting of stolen or automated low quality content.
490. Spoofing Some market analysts maintain that the increased volatility in stock markets may be the result of an illegal practice known as spoofing, or phantom bids.
491. Spyware Software programs which spy on web users, often used to collect consumer research and to behaviorally targeted ads.
492. Squidoo Topical lens site created by Seth Godin. See also: Squidoo.com
493. SSI (1) Sensor Segment Interface. (2) Sensor System Interface.
494. Standards compliant Sites that use valid XHTML and CSS, separate the content layer from the presentation layer.
495. Static Unchanging over a length of time.
496. Static Content Content which does not change frequently. May also refer to content that does not have any social elements to it and does not use dynamic programming…
497. Stealth Script A CGI script which switches page content depending on who or what is accessing the page. See agent name delivery.
498. Stemming Crushed stone, soil, sand, or drill cuttings used to plug the unloaded portion of a drill hole.
499. Stop character Certain characters, such as ampersand (&), equals sign (=), and question mark (?
500. Stop Word A word that is commonly used, such as the, an, or and, that is ignored by a search application.