SEO / Search Marketing — page 3 of 6

SEO / Search Marketing terms

201. Google Bombing Making a pank rank well for a specific search query by pointing hundreds or thousands of links at it with the keywords in the anchor text.
202. Google Bowling Knocking a competitor out of the search results by pointing hundreds or thousands of low trust low quality links at their website.
203. Google cache see "Cache"
204. Google Checkout Payment service provided by Google which helps Google better understand merchant conversion rates and the value of different keywords and markets.
205. Google Dance In the past Google updated their index roughly once a month. Those updates were named Google Dances, but since Google shifted to a constantly updating…
206. Google Juice Internet slang to refer to the substance which flows between web pages via their hyperlinks.
207. Google Keyword Tool Keyword research tool provided by Google which estimates the competition for a keyword, recommends related keywords, and will tell you what keywords…
208. Google OneBox Portion of the search results page above the organic search results which Google sometimes uses to display vertical search results from Google News…
209. Google Pack Free software specifically selected by Google. There are no trial versions or spyware and it's ready to use in just a few clicks.
210. Google Sitelinks On some search results where Google thinks one result is far more relevant than other results (like navigational or brand related searches) they may list…
211. Google Sitemaps Program which webmasters can use to help Google index their contents. Please note that the best way to submit your site to search engines and to keep it…
212. Google Supplemental Index Index where pages with lower trust scores are stored. Pages may be placed in Google's Supplemental Index if they consist largely of duplicate content, if…
213. Google Toolbar for Internet Explorer Google Toolbar is Internet browser add on available for both Internet Explorer and Mozilla Firefox.
214. Google Toolbar for Mozilla Firefox Google Toolbar is Internet browser add on available for both Mozilla Firefox and Internet Explorer.
215. Google Traffic Estimator Tool which estimates bid prices and how many Google searchers will click on an ad for a particular keyword.
216. Google Trends Tool which allows you to see how Google search volumes for a particular keyword change over time. See also: Google Trends
217. Google Website Optimizer Free multi variable testing platform used to help AdWords advertisers improve their conversion rates. See also: Google Website Optimizer
218. GoogleBot Google's search engine spider. Google has a shared crawl cache between their various spiders, including vertical search spiders and spiders associated…
219. Googleware The assortment of tools produced by google that can be used to search, report, play, research Includes (but is not limited to): Blogsearch Google…
220. Googlewhack A Google search query consisting of two words, that returns a single result.
221. Grey Hat SEO SEO using both Black Hat and White Hat techniques.
222. Guestbook Spam A type of low quality automated link which search engines do not want to place much trust on.
223. Hallway page a page that serves as an index to a group of pages that you would like the search engine spiders to find.
224. Heading In a tunnel, a digging face and its work area.
225. Heading tag An HTML tag that is often used to denote a page or section heading on a web page.
226. Headings The heading element briefly describes the subject of the section it introduces.
227. Headline The title of an article or story.
228. Hidden keywords Keywords that are placed in the HTML source in such a way that these words are not viewable by human visitors looking at the rendered web page.
229. Hidden Text Text on a web page which is visible to search engine spiders but not visible to human visitors.
230. Hidden Text - SEO Spam Tactic Hidden Text is a SEO spam tactic to hide contextual html text from human visitors to a webpage, however making it available to search engines to spider…
231. Hijacking Making a search engine believe that another website exists at your URL. Typically done using techniques such as a 302 redirect or meta refresh.
232. Hijacking of Websites Hijacking of websites is a practice that makes search engines believe that a specific website resides at another URL.
233. Hilltop Algorithm which ranks results largely based on unaffiliated expert citations. See also: Hilltop: A Search Engine based on Expert Documents
234. Hit To take another card.
235. HITS Link based algorithm which ranks relevancy scores based on citations from topical authorities.
236. home page Main page of a Web site. Usually has hyperlinks to other pages, both inside and outside the site.
237. Homepage A homepage is the main page of a website. Like a cover of a book or the front of a store, its function is to welcome people and to inform them of the…
238. HTML Hypertext Markup Language.
239. HTML Source The raw, unrendered programming code. It can be accessed in Internet Explorer by going to the "View" menu then selecting "Source".
240. HTTP Hypertext Transfer Protocol.
241. HTTP 301 Status Code Definition The 301 status code means the URI requested has Moved Permanently and has been assigned a new URI. Any future requests should use one of the returned URIs.
242. HTTP 302 Status Code Definition The 302 status code means that the document requested is Found however temporarily resides under a different URL.
243. HTTP 400 Status Code Definition The 400 status code means a Bad Request stating that the server is not able to understand the document request due to a malformed syntax.
244. HTTP 401 Status Code Definition The 401 status code means Unauthorized. This server requests user authentication prior to fulfilling the document request.
245. HTTP 403 Status Code Definition The 403 status code means Forbidden. The server understood the request, however is refusing to fulfill it.
246. HTTP 404 Status Code Definition The response error message 404 represents a document Not Found. This means that the client was able to communicate with the server, however could not find…
247. HTTP 410 Status Code Definition Similar to a 404 Not Found error message, the 410 status code states that the requested document is intentionally gone, is no longer available and there…
248. HTTP 500 Status Code Definition The 500 status code error message states that there was an internal server error which has prevented the document from being fulfilled.
249. HTTP 501 Status Code Definition The 501 status code message is displayed when the server does not recognize the document request method.
250. HTTP Hypertext Markup Language HTTP stands for hypertext markup language and is the main markup language for creation of web pages.
251. Hubs Topical hubs are sites which link to well trusted within their topical community.
252. Hyperlinks see "links"
253. IDF Inverse Document Frequency is a term used to help determine the position of a term in a vector space model.
254. image map An image divided into logical areas, each of which has a hot spot.
255. Impression The number of times your search ad is served to users by search engines.
256. Inbound Link A hypertext link to a particular page from elsewhere, bringing traffic to that page. Inbound links are counted to produce a measure of the page popularity.
257. Inbound links (IBL) Links that point to your site from sites other than your own. Inbound links are an important asset that will improve your site's PageRank (PR).
258. Index Statistical measure of the state of the stock market or economy based on the performance of stocks or other components.
259. Information Architecture Designing, categorizing, organizing, and structuring content in a useful and meaningful way.
260. Information Retrieval The field of science based on sorting or searching through large data sets to find relevant information.
261. Inktomi Search engine which pioneered the paid inclusion business model. Inktomi was bought by Yahoo! at the end of 2002. Internal Navigation (see Navigation)
262. Inlinks A synonym for back links. Popularized by Yahoo!
263. Insertion Order (I/O) A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing…
264. Internal Link Link from one page on a site to another page on the same site. It is preferential to use descriptive internal linking to make it easy for search engines…
265. Internal Links An Internal Link is a hypertext link that points to another page within the same website.
266. Internet A worldwide network of networks that all use the TCP/IP communications protocol and share a common address space.
267. Internet Explorer Microsoft's web browser. After they beat out Netscape's browser on the marketshare front they failed to innovate on any level for about 5 years, until…
268. Interstitial Ad An ad page that appears for a short period of time before the user-requested page is displayed. Also known as a transition ad, splash page, or Flash page.
269. Inventory a detailed accounting of all items within a specified location. Examples include but are not limited to: evidence in the evidence vault, evidence in the…
270. Invisible Web Portions of the web which are not easily accessible to crawlers due to search technology limitations, copyright issues, or information architecture issues.
271. IP Address A string of four numbers separated by periods used to represent a computer on the Internet.
272. IP Delivery Similar to agent name delivery, this technique presents different content depending on the IP address of the client.
273. ISP (Internet Service Provider). A business that delivers access to the Internet.
274. ISP (Internet Service Provider) A business that delivers access to the Internet.
275. Java Sun Microsystems Java is a platform-independent, programming language for adding animation and other actions to websites.
276. Java applets Small programs written in the Java programming language that can be embedded into web pages.
277. JavaScript A Web scripting language that is used in both browsers and Web servers. Like all scripting languages, it is used primarily to tie other components…
278. JavaScripts programs written in the JavaScript programming language. JavaScripts run on the Internet user's computer rather than the web server's computer.
279. Jump Page Ad A microsite reached by clicking a button or banner. The jump page itself can list several topics, which can link to your site.
280. junk pages meaningless documents that serve no purpose other than to spam the search engines with keyword stuffed pages in hopes a visitor might click on an adsense…
281. Key Performance Indicators (KPIs) KPIs help organizations achieve organizational goals through the definition and measurement of progress.
282. Key phrase (or keyword phrase) a search phrase made up of keywords. See "keyword."
283. Keyword Java sets aside words as keywords - these words are reserved by the language itself and therefore are not available as names for variables or methods.
284. Keyword Density A property of the text in a web page which indicates how close together the keywords appear. Some search engines use this property for Positioning.
285. Keyword Domain Name The use of keywords as part of the URL to a website. Positioning is improved on some search engines when keywords are reinforced in the URL.
286. Keyword Funnel The relationship between various related keywords that searchers search for. Some searches are particularly well aligned with others due to spelling…
287. Keyword Matching Keyword matching is the process of selecting and providing advertising or information that match the user's search query.
288. Keyword Phrase A phrase which forms (part of) a search engine query.
289. Keyword popularity the number of occurrences of searches done by Internet users of a given keyword during a period of time. Both WordTracker.
290. Keyword prominence the location (i.e. placement) of a given keyword in the HTML source code of a web page.
291. Keyword Purchasing The buying of search keywords from search engines, usually to control banner ad. placement.
292. Keyword Research The process of discovering relevant keywords and keyword phrases to focus your SEO and PPC marketing campaigns on.
293. Keyword Research Tools Tools which help you discover potential keywords based on past search volumes, search trends, bid prices, and page content from related websites.
294. Keyword Search A search for documents containing one or more words that are specified by a user.
295. Keyword Stuffing The repeating of keywords and keyword phrases in META tags or elsewhere.
296. Keyword-rich when a given page or bit of text is chock full of good keywords rather than a bunch of meaningless words (e.g.
297. Kleinberg, Jon Scientist largely responsible for much of the research that went into hubs and authorities based search relevancy algorithms.
298. Landing Page The page on which a visitor arrives after clicking on a link or advertisement.
299. Landing Page Quality Scores A measure used by Google to help filter noisy ads out of their AdWords program.
300. link See Hyperlink.