SEO / Search Marketing — page 2 of 6

SEO / Search Marketing terms

101. Conceptual Links Links which search engines attempt to understand beyond just the words in them.
102. Content Integration Advertising woven into editorial content or placed in a special context on the page, typically appearing on portals and large destination sites.
103. Contextual Advertising Advertising programs which generate relevant advertisements based on the content of a webpage.
104. Conversion The ability, in some states, to switch your job-based coverage to an individual policy when you lose eligibility for job-based coverage.
105. Conversion rate the rate at which visitors get converted to customers or are moved a step closer to customer acquisition.
106. Cookie A message given to a Web browser by a Web server. The browser stores the message in a text file.
107. copyright The 1976 Copyright Act permits the owner of a copyright to prevent others from reproducing, displaying, performing, or distributing ideas expressed in a…
108. Cost Per Action (CPA) the cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing…
109. Cost Per Click (CPC) the cost incurred or price paid for a clickthrough to your landing page.
110. Cost Per Lead (CPL) Pricing based on the number of new leads generated. For example, people who click from an ad and then complete an inquiry form is considered to be a lead.
111. Cost Per Order (CPO) Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.
112. Cost Per Sale (CPS) Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use…
113. Cost Per Thousand (CPM) the cost incurred or price paid for a thousand impressions
114. Counter a simple program which tracks the total number of webpage impressions.
115. CPA Continued Prosecution Application a continuation or divisional application filed in a design application under 37 CFR 1.53(d)* -- see MPEP 201.
116. CPC Climate Prediction Center
117. CPM (1) Critical Path Method. (2) Contractor Performance Measurement.
118. Crawl Depth How deeply a website is crawled and indexed. Since searches which are longer in nature tend to be more targeted in nature it is important to try to get…
119. Crawl Frequency How frequently a website is crawled. Sites which are well trusted or frequently updated may be crawled more frequently than sites with low trust scores…
120. Crawler A software program that retrieves documents from data sources and gathers information that can be used to create search indexes.
121. CSS Cascading Style Sheet - a technology used for webpages to format fonts and control layouts on the computer display.
122. CTR Cooperative Threat Reduction (Treaty negotiation term).
123. CTR - Click Through Rate Click Through Rate is a measure of the number of clicks received from the number of ad impressions delivered.
124. Custom error page You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs.
125. Cutts, Matt Google's head of search quality. See also: Matt Cutts blog Interview of Matt Cutts SEO Videos by Matt Cutts
126. Cybersquatting Registering domains related to other trademarks or brands in an attempt to cash in on the value created by said trademark or brand.
127. Database-driven As in "database-driven web site." Means that the website is connected to a database and web page content is based in part on information extracted from…
128. Database-generated As in "database-generated web page." Means that a web page is created dynamically 'on-the-fly' from a database, in contrast with a static HTML page.
129. Daughter Window An ad that runs in a separate window associated with a concurrently displayed banner.
130. Dayparting Turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when…
131. De-Listing The removal of pages from a search engine's index. Removal can occur for various reasons, including unreliability of the machine that hosts a site or…
132. Dead Link An internet link which doesn't lead to a page or site, probably because the server is down or the page has moved or no longer exists.
133. Dedicated Server Server which is limited to serving one website or a small collection of websites owned by a single person.
134. Deep Link A link which points to an internal page within a website. When links grow naturally typically most high quality websites have many links pointing at…
135. Deep Link Ratio The ratio of links pointing to internal pages to overall links pointing at a website.
136. Deep submitting submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages.
137. Del.icio.us Popular social bookmarking website. See also: Del.icio.us Del.icio.us Recently Popular
138. Demographics Relating to the statistical study of human populations.
139. Denton, Nick Publisher of Gawker, a popular ring of topical weblogs, which are typically focused on controversy. See also: Nick Denton.
140. Description 1) The process of analyzing, organizing, and recording information that serves to identify, manage, locate, and explain documentary material, and the…
141. Digg Social news site where users vote on which stories get the most exposure and become the most popular. See also: Digg.com
142. Direct Hit A close approach of a tropical cyclone to a particular location. For locations on the left-hand side of a tropical cyclone's track (looking in the…
143. Directory A simulated file folder or container used to organize files and directories in a hierarchical or tree-like structure.
144. DMOZ The Open Directory Project is the largest human edited directory of websites. DMOZ is owned by AOL, and is primarily ran by volunteer editors.
145. DNS domain naming service
146. Domain A sub-network of servers and computers within a LAN. Domain information is useful when restoring backup tapes, particularly of email.
147. Doorway Page See Gateway Page.
148. Doorway Pages Pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements.
149. Dreamweaver Popular web development and editing software offering a what you see is what you get interface. See also: Dreamweaver official site
150. Duplicate Content Content which is duplicate or near duplicate in nature. Search engines do not want to index multiple versions of similar content.
151. Dynamic generated 'on-the-fly' from a database. Also see "database-driven."
152. Dynamic Content Information on web pages which changes or is changed automatically, e.g. based on database content or user information.
153. Dynamic Languages Programming languages such as PHP or ASP which build web pages on the fly upon request.
154. Dynamic Rotation Delivery of ads on a rotating, random basis. Dynamic rotation allows ads to be served on different pages of the site and exposes users to a variety of ads.
155. Earnings Per Click Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.
156. Editorial Link Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered.
157. Emphasis An HTML tag used to emphasize text. Please note that it is more important that copy reads well to humans than any boost you may think you will get by…
158. Entry Page See Gateway Page.
159. Error page A web page stating an error message such as "File Not Found"
160. Ethical SEO Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical.
161. Everflux Major search indexes are constantly updating. Google refers to this continuous refresh as everflux.
162. Exact Match Match query terms to document words exactly. This will not allow fuzzy matching based on spell check and/or linguistic normalization.
163. Exclusive Advertising A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.
164. Expandable Banner A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.
165. Expert Document Quality page which links to many non-affiliated topical resources. See also: Hilltop: A Search Engine based on Expert Documents
166. External Link Link which references another domain. Some people believe in link hoarding, but linking out to other related resources is a good way to help search…
167. Fair Use The stated exceptions of allowed usage of work under copyright without requiring permission of the original copyright holder.
168. Fake Copy Listings Sometimes a malicious company will steal a web page or the entire contents of a web site, re-publish at a different URL and register with one or more…
169. False Drop A web page retrieved from a search engine or directory which is not relevant to the query used.
170. Favicon Favorites Icon is a small icon which appears next to URLs in a web browser. Upload an image named favicon.
171. Feed A component that "feeds" the signal from the optical system to the amplification electronics. Also called a "feed horn" or "horn".
172. Feed Reader Software or website used to subscribe to feed update notifications. See also: Bloglines - popular web based feed reader Google Reader - popular web based…
173. FFA Free for all pages are pages which allow anyone to add a link to them. Generally these links do not pull much weight in search relevancy algorithms…
174. filter A criterion you specify to limit the results when you list or describe your Amazon EC2 resources.
175. Findability How easily found your site is using search engines.
176. Firefox Popular extensible open source web browser. See also: Download Firefox
177. Flash A sudden, brief illumination of a conductive channel associated with lightning, which may contain multiple strokes with their associated stepped leaders…
178. Flash intro an animated 'short' created using Flash that Internet users are made to sit through upon entry to a home page. Flash intros annoy users.
179. Flash Page See Splash Page.
180. Floating Ads An ad that appears within the main browser window on top of the page's normal content, appearing to "float" over the top of the page.
181. Flux The amount of energy passing through a unit area (for example, 1m2) per time. On this website, we will be discussing the flux of light energy due to…
182. Font and Background Spoofs Various techniques used to place invisible text in a web page, to improve positioning without affecting the appearance of the page.
183. Forums See discussion forums.
184. Frames An HTML technique for combining two or more separate HTML documents within a single web browser screen.
185. Frameset A web page that is made up of frames. A useful analogy: if the individual frames that make up the frameset are the 'children,' then the frameset is the…
186. Frequency The number of cycles through which an alternating current passes per second; in the U.S.
187. Fresh The term that Google uses to refer to frequently changing home pages. When Googlebot ascertains that a given home page is changing frequently, Googlebot…
188. Fresh Content Content which is dynamic in nature and gives people a reason to keep paying attention to your website.
189. FTP File Transfer Protocol (ADP/Internet term).
190. full-text index A resource that is compiled by the Index engine to enable full-text search of documents, document properties, and content stored outside the workspace but…
191. Fuzzy Search Subjective content searching (as compared to word searching of objective data).
192. GAP (Google Advertising Professional) Google Advertising Professional is a program which qualifies marketers as being proficient AdWords marketers.
193. Gateway Page A web page submitted to a search engine (spyder) to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs…
194. Geo-Targeting Advertising that is distributed based on geographic location. Online advertising allows for targeting of countries, states, cities and suburbs (in some…
195. Gladwell, Malcolm Popular author who wrote the book titled The Tipping Point. See also: Gladwell.
196. Godin, Seth Popular blogger, author, viral marketer and business consultant. See also: Seth's blog - Seth talks about marketing Purple Cow - Probably Seth's most…
197. Google The world's leading search engine in terms of reach. Google pioneered search by analyzing linkage data via PageRank.
198. Google AdSense Paid ads webmasters may place on their websites
199. Google Analytics Google Analytics is a free web analytics tool offering detailed visitor statistics.
200. Google Base Free database of semantically structured information created by Google. Google Base may also help Google better understand what types of information are…